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The UK’s only dedicated trade show for the ice cream industry is back and it’s here to help your business thrive. Whether you’re already in the trade or thinking about launching your own ice cream venture, this two-day event is tailor-made for you.
We know the challenges you face: rising costs, changing consumer tastes, finding reliable suppliers, and staying ahead of the competition. That’s why we’ve brought together everything you need under one roof. From the latest equipment and ingredients to packaging, point-of-sale ideas, and expert-led seminars covering real business issues. This is where innovation meets practical solutions.
Meet suppliers who understand your trade, discover products that could set you apart, and network with others who share your passion (and your pressures). If you’re serious about ice cream, this is the show to attend. Welcome to the community that gets it and helps you grow.
Arriving by car? Pre-pay for parking online before the day of your visit and you can make a saving of £5* (T&C's apply). That's one less thing to think about on the day! Pre-pay is available in our standard & disabled public car parks.
Book NowMake the most of your upcoming visit to the NEC. From booking your hotel, sorting out travel, pre-booking your parking or scoping out the excitement that awaits across the NEC campus, our visiting us page has everything covered.
Discover MoreElevate your NEC experience at Voco St. John's Hotel. Minutes away from the NEC with 201 stylish rooms, 13 versatile meeting spaces, and ample parking for 250 cars. Your gateway to comfort and convenience.
Discover MoreMake the most of your visit and stay right by the action at Hilton Birmingham Metropole. With exquisite dining options at your fingertips for you to enjoy, end the day with dinner in our beautiful restaurant Brightsmith On The Water, sipping a cocktail, overlooking the scenic Pendigo Lake. Unwind or keep up with your fitness routine with access to LivingWell Health Club featuring a gym, sauna, steam room and swimming pool. Then relax into one of our comfortable rooms and wake up to the famous Hilton Breakfast in the place where it all happens.
Discover MoreOffering scenic accommodation, diverse dining options, together with golf, spa & leisure facilities. Conveniently located only 5 miles from the NEC, making it an easy commute. Quote NEC25 for 10% off our Best Available Rates.
Discover MoreFrom vibrant salads to signature sandwiches and comforting classics, we’ve got every craving covered all day long.
Discover MoreFrom luxury resorts to simple rooms to please, you’ll find a host of hotels right on our doorstep. Head to our Visitors page to view your nearest options.
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