- Visitors
- Organisers
- Exhibitors
The UK’s only event dedicated to farm diversification, Farm Business Innovation, returns for 2025.
Co-located with the Land Leisure and Tourism Show, the UK’s largest event for innovation and growth in the tourism industry.
Over two days, farmers, landowners, and rural entrepreneurs will discover innovative solutions and opportunities to enhance and diversify their income.
The show provides a comprehensive platform for networking, learning and inspiration, offering you the support needed to diversify and optimise your land.
You’ll meet a range of exhibitors ready to discuss income-generating opportunities beyond traditional farming, such as agritourism, renewable energy, direct-to-consumer sales, and more.
In a time of uncertainty in the sector it’s time to take advantage of insightful seminars, panel discussions, and hands-on workshops, designed to equip you with practical advice and solutions to help you generate new income streams beyond traditional farming.
Arriving by car? Pre-pay for parking online before the day of your visit and you can make a saving of £5* (T&C's apply). That's one less thing to think about on the day! Pre-pay is available in our standard & disabled public car parks.
Book NowMake the most of your upcoming visit to the NEC. From booking your hotel, sorting out travel, pre-booking your parking or scoping out the excitement that awaits across the NEC campus, our visiting us page has everything covered.
Discover MoreOffering scenic accommodation, diverse dining options, together with golf, spa & leisure facilities. Conveniently located only 5 miles from the NEC, making it an easy commute. Quote NEC25 for 10% off our Best Available Rates.
Discover MoreMake the most of your visit and stay right by the action at Hilton Birmingham Metropole. With exquisite dining options at your fingertips for you to enjoy, end the day with dinner in our beautiful restaurant Brightsmith On The Water, sipping a cocktail, overlooking the scenic Pendigo Lake. Unwind or keep up with your fitness routine with access to LivingWell Health Club featuring a gym, sauna, steam room and swimming pool. Then relax into one of our comfortable rooms and wake up to the famous Hilton Breakfast in the place where it all happens.
Discover MoreElevate your NEC experience at Voco St. John's Hotel. Minutes away from the NEC with 201 stylish rooms, 13 versatile meeting spaces, and ample parking for 250 cars. Your gateway to comfort and convenience.
Discover MoreWhen it comes to wining and dining, we naturally wanted to ensure a range of lip-smacking options was always on the menu.
Discover MoreFrom luxury resorts to simple rooms to please, you’ll find a host of hotels right on our doorstep. Head to our Visitors page to view your nearest options.
Discover MoreSign up now to get the latest NEC Group news and other updates.
By entering your details you will be indicating your consent for The NEC Group to send you e-mails about events which we think you may be interested in.
For more information about the companies within The NEC Group and how we use your information, please see our Privacy Policy.
