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The NEC helped give 380 members of its local community a festive day to remember for 'One Day at Christmas'.
The annual event by Mash Media welcomed those who may otherwise be alone at Christmas time, giving them a special day which included a Christmas lunch, entertainment, gifts and games.
One Day at Christmas also took place on Friday 1st December simultaneously across some of the UK's largest venues - ExCeL London, the Business Design Centre (London), SEC Glasgow and Farnborough International.
Ian Taylor, Managing Director for Conventions & Exhibitions at the NEC Group, said: "What better way to get into the Christmas spirit than to welcome so many brilliant members of our local community into our venue for a festive treat.
"It means so much to us to be able to host One Day at Christmas and our team always jumps at the chance to get involved. Our industry is all about bringing people together and to provide a day for those that may be experiencing loneliness this festive season is really special.”