Make the Most of Your Event

Here are some of the most common mistakes – and how to avoid them.

Relying on public Wi-Fi

We run a busy venue, so public Wi-Fi clogs up quickly. If you’re running demos, capturing leads or relying on internet access as a critical part of your results, make sure your set-up will hold up.

Solution: Explore dedicated connectivity options designed for exhibitors.

Managing too many suppliers

We get it! Coordinating multiple suppliers can create unnecessary administration, increase complexity and leave more room for things to be missed.

Solution: Keep products and services in one place to simplify planning and coordination.

Ordering services too late

Leaving key decisions until the final few weeks can waste budget, increase pressure and leave less time to prepare.

Solution: Plan ahead and take advantage of early ordering opportunities.

Forgetting about utilities

Power, water, compressed air and other utilities are easy to overlook during planning but essential for many exhibitors.

Solution: Review your utility requirements early to ensure everything is ready before event day.

Assuming visitors will find your stand

Even a great stand can be missed if visitors don’t know you’re there or can’t easily spot you in a busy exhibition hall.

Solution: Consider media, advertising and rigging opportunities to increase awareness of your presence and make your stand easier to find.

No visitor engagement strategy

The most successful exhibitors think carefully about how they’ll attract visitors, encourage conversations and create meaningful interactions on their stand.

Solution: Explore visitor engagement and hospitality options.

1. Start with clear event objectives

Decide what success looks like before the event. Whether it's generating leads, launching a product, meeting existing customers or increasing brand awareness, clear goals will help shape every decision.


2. Promote your attendance early

Don't wait for visitors to find you. Use LinkedIn, tell your prospects you're exhibiting, and consider inviting key customers to a demo, meeting or drinks reception.

Need ideas for attracting visitors? Explore our Food & Beverage and Hospitality Options.


3. Make your stand impossible to miss

Strong branding, clear messaging and good stand visibility can significantly improve footfall and engagement. Check with us what works well.

Explore ways to increase your visibility. See our Rigging and Media Options.


4. Give visitors a reason to stop

Live demonstrations, interactive experiences, competitions and hospitality can all help attract attention and encourage visitors to spend longer on your stand.

See engagement ideas. Explore our AV Options.


5. Prepare your team for success

Make sure your team understands key messages, objectives and how to qualify opportunities. Arrange lunch to be delivered so the team don’t miss conversations.

The best stands create conversations, not just footfall.

Looking after the team? Explore our Food & Beverage Options.


6. Capture every opportunity

Use lead capture tools, QR codes or digital forms to record conversations and follow-ups. Don't rely on collecting business cards or memory alone.

Need reliable connectivity? Explore our Connectivity Options.


7. Follow up while you're still fresh in their mind

The most successful exhibitors have a clear follow-up plan. Contact prospects within 48 hours while conversations and interest are still fresh.

Need support planning your next event? Contact our Expert Team for Advice.

How do I qualify for exhibitor discounts?

Many products and services are available at discounted rates when ordered before the early booking deadline.

View Products & Services

I’m not sure what services I need. Can someone help?

Absolutely. Our team can help identify the products and services that best support your event objectives, stand requirements and budget.

Contact the Team

When should I place my orders?

The earlier you order, the greater the availability and the more time you’ll have to prepare.

View Products & Services

Can I amend my order later?

In many cases, yes. However, availability may vary closer to the event.

View Ordering Information

What services are available through the Exhibitor Store?

From furniture and hospitality to connectivity, AV, rigging, utilities, media and advertising, you’ll find a range of products and services designed to support your event.

Browse the Exhibitor Store

Who do I contact if I need help?

Our Venue Services team is here to support you before, during and after your event.

Phone: +448443388338 (Opt 1)
Email: [email protected]