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Beta International

The go-to trade show for discovering products, trends, and connections in the equine and country sectors.

BETA International, sponsored by Neue Schule returns on 27-28 September 2026 at the NEC Birmingham. With thousands of specialty retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2026 edition is the must-attend event of the calendar year.

Attend BETA International to source the latest products, network with industry leaders, and develop your knowledge on the trends affecting the equine & country sectors.

Register now Event Website
Date
27 - 28 Sep 2026
Opening Times
Sunday 27th September 09:30 – 17:30
Monday 28th September 09:30 – 17:00
NEC Campus
Hall 2
Ticket Prices
Free to attend
Pre Pay Parking
Pre-Pay Your Parking
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Hotel Partners
Manor Hotel Meriden/Windmill Village Hotel, Golf Club & Spa

Offering scenic accommodation, diverse dining options, together with golf, spa & leisure facilities. Conveniently located only 5 miles from the NEC, making it an easy commute. Quote NEC25 for 10% off our Best Available Rates.

Become a Hotel Partner

Hilton Birmingham Metropole

Stay close to the action at Hilton Birmingham Metropole. Dine at Brightsmith On The Water with views of Pendigo Lake. Discover our gym, pool, sauna and steam room. Then unwind in a comfortable room and wake up to breakfast.

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By entering your details you will be indicating your consent for Nation's Experience Capital to send you e-mails about events which we think you may be interested in.
For more information about the brands within Nation's Experience Capital and how we use your information, please see our Privacy Policy.