Raccoon Media Group
Beta International

BETA International is the UK’s leading tradeshow for the equestrian and country sectors, bringing together top brands and industry professionals for two days of product discovery.

Discover the latest products, innovations, and trends from suppliers spanning equestrian equipment, country clothing, feed, supplements, and yard essentials. This must-attend event is perfect for retailers, distributors, and buyers looking to source new products, network with industry leaders, and gain valuable insights through expert-led seminars.

Join us at NEC Birmingham to connect with key suppliers, explore exciting new ranges, and stay ahead in this dynamic market.

Date
28 - 29 Sep 2025
Opening Times
Sunday 28th September 2025 09:30 – 17:30
Monday 29th September 2025 09:30 – 17:00
NEC Campus
Hall 2
Ticket Prices
Free to attend
Event logo - BETA-International-Logo.png
Hotels Partners
Voco St. John's Hotel

Elevate your NEC experience at Voco St. John's Hotel. Minutes away from the NEC with 201 stylish rooms, 13 versatile meeting spaces, and ample parking for 250 cars. Your gateway to comfort and convenience.

Hotel Partner: Manor Hotel Meriden/Windmill Village Hotel, Golf Club & Spa

Offering scenic accommodation, diverse dining options, together with golf, spa & leisure facilities. Conveniently located only 5 miles from the NEC, making it an easy commute. Quote NEC25 for 10% off our Best Available Rates.

Hilton Birmingham Metropole

Stay close to the action at Hilton Birmingham Metropole. Dine at Brightsmith On The Water with views of Pendigo Lake. Discover our gym, pool, sauna and steam room. Then unwind in a comfortable room and wake up to breakfast.

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