It's a very special time for BETA International, as this world-leading trade exhibition celebrates its 40th anniversary in 2019 – that's four decades of supporting the equestrian, country clothing, outdoor and pet product sectors.
Hailed as the ultimate buying experience, BETA International offers a unique global business and networking platform for members of the industry – and a fabulous opportunity to see hundreds of the most exciting and innovative new products unveiled for the very first time.
These, coupled with a daily programme of top-class speakers, celebrity interviews and prestigious industry awards, make BETA International simply unmissable for any brand and retailer serious about gaining a competitive edge.
BETA International takes place at the NEC, Birmingham, UK, bringing buyers and suppliers together in one place over three days. We look forward to seeing you there…
Popping in for a visit? Need to book a hotel? Head to our Visiting Us page for parking details, handy directions and to scope out all the bargains at Resorts World.Discover More
Coming to visit us soon? Avoid payment queues on the day and save time by pre-booking your parking with us now. Available in our standard & disabled public car parks.DISCOVER MORE
Holiday Inn Birmingham Airport, 3 miles from the NEC offers affordable luxury. Socialise in the Open Lobby, dine in the Marco’s New York Italian restaurant and arrive using the free shuttle service.
When it comes to wining and dining, we naturally wanted to ensure a range of lip-smacking options was always on the menu.
Avis is the official car and van rental partner to The NEC offering all event goers up to 15% off car hire and 10% off van hire anywhere in the UK.Discover more
Travel to your NEC event with Virgin Trains and we’ll give you 25% off Advance ticket fares. No traffic jams, no toilet stops, just sit back and relax.Discover more
Looking for concerts, shows or sporting events? Situated at the NEC site, the Genting Arena is home to world class music and live shows.More
Resorts World Birmingham Home to restaurants like TGI Friday’s, Las Iguanas, Nando’s and Gourmet Burger Kitchen. You’ll find real ales at The World Bar and cocktails and sushi at The Sky Bar too, plus outlet shopping with discounts of up to 70% off RRP, just walking distance of the NEC Halls.More