From print success to show sensation

Your publication could become a fantastic live event. It's a proven formula for success, and it's a lot easier than you might imagine.

Bring your publication to life

Your publication could become a fantastic live event. It’s a proven formula for success, and it’s a lot easier than you might imagine – with a helping hand from the NEC.

Before an event - 38% of people thought attending the event would make buying easier. This doubled to 76% following the event.

Two times more powerful than television advertising, three times more effective than print advertising and four times more effective than radio.

76% of visitors at B2B and B2C exhibitions make purchasing decisions and have existing ones reinforced.

‘If you’re publishing a leading magazine you have everything you need to spin off into the much more profitable world of exhibitions and associated events like awards presentations and networking dinners. With a show you can pull everyone together under one roof to press the flesh and do business.’

David Kitchener, Co-Founder and Managing Director, Essential Install magazine and Essential Install Live! Exhibitions - All Things Media Ltd

A beauty of a show from Guild Press….

Starting its life as a monthly magazine with Guild News, this publication became a two day showcase event at the NEC in 2016, attracting a record attendance of 27, 195 trade professionals.

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Transforming trade journals into events

This trade journal shows how you can start small, and build your show up step by step. You don’t need to be big to be a success, you simply need the contacts and market knowledge.

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Launching into a national market

Through extensive data, a strong knowledge base and relationships with its advertisers and readers, All Things Media demonstrates how they brought together three trade titles and created one fantastic launch event.

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A beauty of a show from Guild Press….
Transforming trade journals into events
Launching into a national market

GROW YOUR BUSINESS

How?
Your publication becomes a live event at the NEC
Your advertisers become paying exhibitors
Your readers become visitors and delegates
Your audience and your business, grows
Your content can be expanded and developed

Why?
Exhibitions are thriving in the digital age - up to £11billion in value
Print media is declining –down 10% to £5.3billion in value
Exhibitions create real life experiences
Live events are the most powerful form of marketing
Exhibitions grow and grow – by 24% in their second year at the NEC on average

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We’ll help you identify if there’s a gap in the market
We’ll explore whether you can fill it
We’ll show you how your publication and your show work together
We’ll help you research and reach new and existing audiences
We’ll help you develop and design your show

Email us

OR CALL 0121 767 3881