National Exhibitor Masterclass sees more exhibitors than ever before flock to the event

The 510 delegates, who had travelled from all four corners of the UK and as far afield as Poland and Italy, represented small-to-medium enterprises from sectors across the board.

Jenni Jaques, Marketing Director, AEO, said:

 “This event has gained so much momentum since its launch we had to close registration two weeks ahead of the event. We are so pleased by the turnout of businesses representative of the exhibiting community from up and down the UK and abroad. Having spoken to many exhibitors who attended, we’re confident the speakers offered everyone invaluable advice to help them enhance their exhibiting performance throughout the exhibiting cycle.’’

Kathryn James, Managing Director, NEC Group Conventions and Exhibitions, said:

“We are delighted to have partnered FaceTime on the third National Exhibitor Masterclass at the NEC. I strongly believe that ‘face-to-face’ is by far the best way for businesses to help their brands stand out from the crowd and this annual event is a fantastic opportunity for exhibitors to learn how to make the most of their exhibiting experiences. We worked closely with the AEO/ Facetime team to ensure that there was something on the agenda for both seasoned exhibitors and those that are just starting out.”

“The NEC hosts over 140 exhibitions each year so our venue teams have seen some extremely cool ways that exhibitors have pushed the boundaries to ensure that their space stands out from the crowd and we are always happy to share this knowledge. At the NEC, our exhibitors have the opportunity to utilise some truly unique indoor and outdoor spaces; with Resorts World and the Genting Arena on our park, our exhibitors are able to engage with their key buyers outside the hours of an exhibition.”