Organisers of the BDIA Dental Showcase have extended their relationship with the National Exhibition Centre (NEC), Birmingham, by signing a new deal which will see the event return to the venue biennially until 2019. The three-show commitment will bring the largest dental event in the country to Birmingham in 2015, 2017 and 2019.
The long term commitment reinforces the NEC - which boasts an impressive retention rate of 95% for annual exhibitions - as the venue of choice for event organisers.
Tony Reed, Executive Director at the British Dental association, said:“The NEC is not only a great venue; it also has a fantastic team behind the scenes. Working with the account managers and event managers, right the way through to the teams on the floor, has always been a pleasure. We are confident that returning to the venue and continuing to work together, we can come up with new and innovative ways to ensure that the BDIA Dental Showcase remains the must-attend event of the dental calendar.”
The trade exhibition, offers members of the dental profession the opportunity to discover the latest dental innovations across an unrivalled selection of exhibitor stands. Visitors can experience personalised product demonstrations, benefit from unbeatable showcase deals and watch engaging lecture sessions.
Sonya Cox, NEC Account Manager, said: “We are thrilled that the British Dental Industry Association has decided to commit to the NEC for another three shows. We have a fantastic relationship with the organisers and are looking forward to continuing this relationship into 2019 and beyond.”
The next edition of the BDIA Dental Showcase is set to take place at the NEC from 22-24 October 2015.