The Color Run™ 2015

Case Study

Helping 10,000 celebrate the Happiest 5k on the Planet

About the client
The Color Run™, also known as the Happiest 5k on the Planet, is a unique colour race that celebrates healthiness, happiness, individuality, and giving back to the community. Now the single largest event series on the planet spreading its love, fun and colour to more than 50 countries and over 300+ events worldwide. The ‘Happiest 5k on the Planet’ sees more than 85,000 ‘Color Runners’ from all walks of life get stuck into the spirit of The Color Run events across the UK. 

The Objective
For participants to successfully complete a 5km route around the NEC.

The purpose
Encouraging participants to have the time of their lives celebrating healthiness, happiness, friendship in un-timed race where runners get doused from head to toe in different colours at each kilometre. The fun continues at the finish line with a gigantic “Color Festival,” using more coloured powder to create happiness and lasting memories, not to mention millions of vivid colour combinations.

Attendance
10,000 participants

The NEC is extremely supportive of the Color Run. It’s really nice to work alongside a venue who is so supportive.

Patrick Toland

Senior Operations Manager

Why the NEC?
The client was looking for a large, open space that allowed enough room for a start and finish of the 5km route with some interesting sights. Due to the nature of the event, it was important that the route wasn’t looped to keep the element of surprise at each 1km mark when the runners are covered in different colours. Good transport links was an important element, especially as the runners take part in waves of 500-800 every 3-6 minutes from 11am throughout the event so many are arriving at different times.

Space used
Hall 5 for registration and entry onto the course, roads and paths around the NEC site and car parks for the finish line and Colour Festival.

The challenges
For a mass participation event aimed at a wide-range of audiences from young families to adult teams, having over 10,000 participants on site and using a variety of different indoor and outdoor spaces, you would expect some challenges to arise. However, the experienced NEC team ensured the event ran smoothly and no difficulties were encountered. The Color Run commented, “the NEC is a venue that meets all of our events needs with fantastic transport links. Everything was well prepared and handled perfectly. “

The success
The client was hugely impressed with the NEC team and their event management skills. The Color Run utilised the internal services which made the running of the event for the client a lot easier. The extensive knowledge of the venue team saved both time and money for the client and avoided delays in a short turn-around by having to fully brief external suppliers themselves.

Senior Operations Manager for the Color Run, Patrick Toland, said: “It is an absolute delight to work with NEC staff on the Birmingham Color Run. Their passion for the event and enthusiasm for their work makes delivering it such an enjoyable experience for everyone involved.  It’s really nice to work alongside a venue who is so supportive and it’s a pleasure working alongside the NEC team.”

It is an absolute delight to work with NEC staff on the Birmingham Color Run. Their passion for the event and enthusiasm for their work makes delivering it such an enjoyable experience for everyone involved.

Patrick Toland

Senior Operations Manager

Get in touch

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If you'd like to find out more about what we could do for your event, please send us a message below or call one of the team on +44 (0) 121 767 2782.

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