When a show organiser begins their first day of tenancy, the event has already benefited from outstanding teamwork through dedicated sales, marketing and ops. Emotions will be running high too, because for many, the next few days will define a year’s work and create wealth for all involved, or send some back to the drawing board.
What’s needed now is a support team that knows what it’s doing and knows what success looks like.
The earlier planning meetings now kick in, with venue and contractors activating well drilled teams.
The make-up of a venue team is complex with service delivery commonly achieved through a combination of in house, outsourced and service partners. It’s rare that the customer separates these different organisations when attending a venue; ultimately, it’s not their concern – they just want the venue team to be focused on delivering their event to the best of their ability, so uniting as a single team is vital.
The NEC created the 'Team NEC concept' three years ago, bringing together all service partners under one banner with a simple clear objective: to help deliver outstanding events.
To earn the right to be considered the organisers 'venue of choice', the venue team has to deliver consistent performances again and again, week after week, often working with organisers under considerable emotional pressure.
Being number one isn’t a result of any one person or activity, it’s a team effort – a shift from ‘them and us’ to ‘we’. A great venue team will feel part of your team, they will share the challenges and find solutions, and they will understand the power of good humour and fun. A great venue team is made up of the cheery guy on the door who remembers exhibitors’ names, the helpful traffic officer trying to make life easier for you, the attentive barista in your VIP bar and the hard working cleaner who ensures gangways and stands are clean and welcoming. Each and every one plays their part.
If this doesn't sound like your experience of a venue (and it certainly should be), then what can you do about it?
Early engagement with the venue is always key, as is sharing your event aspirations and objectives with the broader team. A 'go to' single point of contact, like Team NEC, will help you do that.
A true number one venue brings together many different people, departments and organisations with a shared identity and common goal of delivering great customer service and exceptional operational delivery. It's not rocket science, it’s team work.
It's been said, usually by non-exhibition people, that this business is just data management by another name, but they are so wrong. Without excellent delivery, all the sales and marketing efforts are wasted. Through stronger teamwork, with customers at the heart of everything you do, a great venue team can help deliver the one thing above all else that organisers crave - the next year!